Dietary supplement is described as a broad and diverse category of products that a person consumes to support good health and supplement the diet. Dietary supplements are neither medicines, nor a substitute for food. However, some supplements are useful in reducing the risk of certain diseases and are authorized to make label claims about these uses. For example, folic acid supplements may make a claim about reducing the risk of birth defects of the brain and spinal cord. Dietary ingredients are broadly categorised into vitamin, mineral, herb or other botanical, amino acid and concentrate, metabolite, constituent, or extract.
On the basis of product, the market is segmented into vitamin supplement, mineral supplement, botanical supplement, fatty acid supplement and proteins & amino acids. Botanical or herbal dietary supplements are products made from plants, plant parts, or plant extracts. Ginkgo, green tea extract, garlic, and evening primrose oil are common examples of botanical dietary supplements. Botanical supplements registered the maximum market revenue of US$ 70.42 million in 2019. These supplements are available in numerous forms such as tablets, capsules, powders, liquids and other forms such as softgels among others.
Dietary supplements can be administered by pediatrics, adult women, adult men and baby boomers. They can be utilised in food & beverage, pharmaceutical industry and personal care. Based on functionality these supplements are broadly bifurcated into additional supplement, medicinal supplements and sports nutrition. Sports supplements are powders, pills or drinks used to build muscle, lose weight, or improve endurance. These supplements can be distributed by several channels such as convenience Stores, supermarket/hypermarket, drug store and others (online). Online channels are gaining more popularity these days due to the high penetration of smart phones whereas, drug stores are the major distributers of dietary supplement.
For better understanding of the market penetration of Dietary Supplement technology, the market is analyzed based on its worldwide presence in the countries such as North America (the U.S, Canada and rest of North America), Europe (Germany, the U.K., France, Italy, Poland and rest of Europe), Asia-Pacific (Japan, India, China and Rest of Asia-Pacific), and Rest of the world. Asia-Pacific constitutes a major consumer market for Dietary Supplement among them. China has been the prime driver of the APAC market due rising awareness and high prevalence of chronic disorders and diseases.
Some of the major players operating in the market include Amway, Abbott Laboratories, Pfizer, Arkopharma Laboratoires Pharmaceutiques, Ricola AG., Nu Skin Enterprises, Inc., Naturalife Asia Co., Ltd., Omega Protein Corporation., Archer Daniels Midland, The Nature’s Bounty Co., Himalaya Global Holdings Ltd, GlaxoSmithKline, Herbalife International, Pharmavite LLC., Integrated BioPharma, Inc., Glanbia, Bayer, Bionova Lifesciences, Nutraceutics Corporation and Ekomir.