Top Marketing Resource Management Software in 2019 | Planet Market Reports

Marketing resource management (MRM) provides the software infrastructure to support marketing operations management (MOM) Market | Planet Market Reports

January 2019

Marketing resource management (MRM) provides the software infrastructure to support marketing operations management (MOM). Marketing operations management is the alignment of people, process and technology to support marketing activities and improve marketing effectiveness. The growing importance of an effective MRM strategy is reflected by the number of leading organizations which are following this path, with implementations of software provided by some of the leading technology vendors operating in this space. This growth is also reflected in the growing importance of the marketing operations role in organizations.

MRM generally refers to technology for the areas of planning, design and production within marketing and MRM solutions do not provide the analytics, decisioning and automated execution capabilities for personalized marketing across channels. MRM is a subset of Enterprise Marketing Management (EMM) solutions which provide more complete capabilities for all of the functions and roles within the marketing.

Marketing Resource Management Market valued approximately USD xxx billion in 2017 is anticipated to grow with a healthy growth rate of more than 4.2% over the forecast period 2018-2025. 

Global Marketing Resource Management Market

The Marketing Resource Management market is developing and expanding at a significant pace. The Marketing Resource management is specifically a technology which is utilized to effectively handle individuals, related technology and operations which includes production, planning and design of the marketing process. The rise of marketing resource management applications has benefited the organizations with their planning and budgeting. In the present scenario, by utilizing the functionalities such as planning and budgeting, the marketing departments could plan their budgets, specify the expenses and period closeouts. Also, by utilizing this solution the marketing department of the organization could run strategic program, handle potential threats and activities. The Marketing resource management market is primarily driven owing to rising demand of marketing integration with various system that has paved way for technological firms to provide marketing resource management solutions application in combination with project management as well as capacity planning. Moreover, rising diversity in delivery channels has also fueled the growth of marketing resource management market. However, the absence of cost visibility during the implementing the marketing resource management application has negatively impacted the growth of marketing resource management market considering the global scenario.

The regional analysis of Global Marketing Resource Management Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the fastest growing region across the world in terms of market share. Whereas, owing to the countries such as China, Japan, and India, Asia Pacific region is anticipated to be the dominating region over the forecast period 2018-2025.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below: 

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Marketing Resource Management Market By Solution:

  • Financial Management
  • Project Management
  • Marketing Analytics
  • Marketing Asset Management
  • Capacity Planning Management
  • Brand & Advertising Management
  • Others

Marketing Resource Management Market By Industries:

  • BFSI
  • Information Technology
  • Media & Entertainment
  • Healthcare
  • Retail
  • Automotive
  • Others